How to Choose the Right Packaging Material for Color Printing

Choosing the right material is key to achieving vibrant and lasting print in packaging. Whether you’re using IML or other techniques, the substrate (material surface) plays a major role in final appearance. For IML, PP (Polypropylene) is the most common. It offers excellent compatibility with inks, heat resistance, and recyclability. If you’re printing directly on plastic, ensure the surface is pre-treated for ink adhesion. Paperboard is widely used for folding cartons. It’s eco-friendly and compatible with a variety of print methods like offset, flexo, and digital. Metallic films like PET give packaging a luxury feel, but require specialized printing to avoid smudging. Label finish also matters—matte gives a soft, modern look, while gloss enhances color vibrancy. Laminated labels add durability, especially in moist environments. Always consider product type, environmental impact, and shelf life when choosing materials for color printing.