As we move through 2025, color trends in packaging design continue to evolve. The right color can drive customer interest, convey brand values, and even influence buying behavior. Here are the top 5 trending colors this year:
- Earthy Tones – Shades like terracotta, sage, and sand represent sustainability and calm. They’re popular among eco-conscious brands.
- Bold Neons – Neon pink, green, and orange grab attention and reflect energy. Ideal for sports, youth, and beverage packaging.
- Pastel Blues and Lavenders – These soft tones evoke trust and relaxation, perfect for health and skincare products.
- Matte Black – Associated with luxury and minimalism, matte black works well in high-end electronics or cosmetics.
- Metallic Foils – Gold, silver, and holographic finishes give packaging a premium, futuristic feel.
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