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Packaging design goes far beyond visuals—it’s a marketing tool that can attract or repel potential buyers. In the competitive world of retail, your product’s first impression often decides its success. Key design principles include: Simplicity: Clean, focused layouts are easier to understand. Typography: Font...

As we move through 2025, color trends in packaging design continue to evolve. The right color can drive customer interest, convey brand values, and even influence buying behavior. Here are the top 5 trending colors this year: Earthy Tones – Shades like terracotta, sage, and...

Color accuracy plays a crucial role in In-Mold Labeling (IML) printing. In the packaging industry, the colors you choose and how they appear can impact customer trust, brand identity, and overall product appeal. Color consistency is especially important for businesses that produce packaging in...